In today’s crowded online marketplace, a well designed website is a necessity. Your site is the place all of your online marketing efforts channel back to. Increasing traffic to your website doesn’t help you if visitors encounter a poorly designed, overly complicated, or slow loading site. You have about 5 seconds to capture a visitor’s attention or they’ll move on to your competitor. A great website homepage is a critical investment for every business owner. Whether you already have a website or are planning for a new site, there are a number of factors to consider.
A Well Designed Website Can:
On the Other Hand, a Poorly Designed Website Can
Your website’s design will determine whether your visitors decide to stay and take action or exit and move on to your competitor. It will need to engage, create trust, and allow visitors to find what they need quickly and easily – while doing what you want them to do.
1) The design clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”
2) The design resonates with the target audience.
3) The design communicates a compelling value proposition.
4) The design is optimized for multiple devices.
5) The design includes calls-to-action (CTAs).
6) The design is always changing.
7) The design is effective.
Thinking about your ideal customer is an essential first step when planning for your website. Remember that your site is a tool which your potential customers actually use to accomplish a task – whether they are searching for a specific product or service or simply want to access your site’s content. When designing and organizing your site, always keep the user in mind. A simple and well organized design will engage visitors giving you the opportunity to convert them into customers.
Your Homepage Has to Clearly Communicate:
Your homepage isn’t necessarily the place where visitors convert, but it is the place where they get their first impression of your business. You want that first impression to be a positive and rewarding experience.
An Optimized and User-Friendly Website Includes:
Establish Your Brand
Making a clear statement about who you are as a brand is among the most important things you can accomplish with your homepage design. Too many times, a homepage is designed with too many goals in mind. Make it easy for visitors to understand exactly what you offer and clearly explain what makes you different from your competitors. An effective tagline should clearly state exactly what your business does.
Keep It Simple
A complex homepage is not the way to go. An excessive amount of widgets, calls-to-action, links, and clutter distracts and overwhelms your visitors which will ultimately cause them to leave your site.
Don’t make your visitors work to find the information they need. Keep your homepage clean and easy to navigate with:
Use Bold Visuals
A website is a highly visual medium. People react to the use of photos and videos differently than they do to words. Make sure that your homepage includes images that show clients the success they will find when they use your products or services. Your goal is to attract and keep visitors on your site. Make sure the visuals you use support your brand message.
Your homepage design is an important part of your brand’s success. An SEO-friendly and user- friendly website can help you engage your visitors and lead them down the path towards becoming loyal followers and ultimately, long-term customers.
Kalamazoo SEO for Growth Offers a Wide Range of Website Services Including:
You know that competition is tough in today’s crowded online world. There’s no point in updating your website with a beautiful new design if nobody sees it, engages with it, or converts into a customer. An effective business website needs to be both attractive and designed for search engine optimization. Kalamazoo SEO for Growth designs highly optimized websites strategically engineered to grow your business. Contact us today to learn how we can upgrade and improve your total online presence.