Social media has become a basic form of communication for people of all ages. In today’s online world, a strategic social media marketing plan is a requirement for virtually every type of business. If a potential customer can’t easily find your website or your social media accounts, you don’t exist for them. In 2017, your business needs to be on Facebook and Twitter just like it needs a telephone number.
Social media allows you to promote your services and products, build your brand’s image, strengthen your domain authority, and attract a continual stream of prospects. An effective social media marketing plan nurtures connections between your business and your customers. Social media for your business should be focused on customer engagement. When you find out what your customers are interested in, what they are concerned about, and then provide them with useful information and content, they are much more likely to engage with your business. By using social media to talk to them, not at them, and most importantly, listen and respond to their issues and concerns, you have the opportunity to build a lasting relationship.
Simply having a business Facebook or Twitter account isn’t enough. Social media won’t work for your business without valuable, consistent, and compelling content creation and distribution. Content is core to all of your social media endeavors. Content is what gets your brand story out and engages your target audience.
There are a variety of social media platforms that almost every business owner should be using:
The challenge for business owners is that social media changes quickly. Social media has become so popular that developing a social media advertising strategy is important for most businesses. Staying current on social media platforms and their unique specifications can be difficult unless you have the expertise and time to devote to it. Understanding the new requirements, features and restrictions of each platform is necessary in order to keep your social media marketing plan on track.
Bigger businesses can afford to have marketing staff dedicated to establishing and monitoring their social media presence. But for small business owners, it’s not that easy. Small and mid-sized businesses typically have limited personnel who can focus on establishing and maintaining a successful social media campaign. Kalamazoo SEO for Growth helps businesses of all sizes implement an effective social media marketing plan.
Are you ready to get social? You probably realize your business can’t live without it but you may not know how to develop a social media plan that works for your business. Kalamazoo SEO for Growth offers a wide range of services specifically for social media marketing campaigns. Click us to learn more.