Pay-Per-Click Marketing

Pay-per-click, or PPC, is a method of internet marketing where businesses pay a fee for each time one of their ads is clicked. It’s a great way to get visitors to your site, especially while you’re waiting for your organic SEO strategy to kick in. But you’ll also benefit from having an effective PPC marketing strategy to get the most out of your ads, because Google rewards good ad performance, increasing click-through rates and reducing ad costs.

We’ve done a bit of research and gathered some input and advice from reliable and trusted sources on PPC marketing. Hopefully, these tips will help you determine the benefits and rewards of an effective PPC campaign.

1.    3 Tips on Becoming a Pay-Per-Click Expert

This article stresses that all businesses need to consider PPC as part of their online marketing strategy. It offers the following tips to becoming a PPC pro:

  • Learn the platforms. There are several ad tools out there: Google, Bing, Pinterest, etc. You need to understand them and determine which ones will best benefit your business.
  • Understand your audience. Creating buyer personas can help determine what your target customers are looking for so that you can direct your ads most effectively.
  • Trial and error. You may not get it right the first time, but the lessons you learn are valuable in getting the campaign on the right track.

Pay-Per-Click Marketing

2.    The Top 10 Pay-Per-Click Advertising Mistakes to Avoid

This post outlines some advantages and disadvantages of PPC marketing, as well as offering tips on mistakes to avoid in your PPC campaign. The key takeaway of this article is that you can’t just set up ads and forget about them. They must be tracked, monitored and refined according to performance. Frequent campaign modification, updates, and keyword management are vital as they’re a sure way to generate targeted traffic and customer interest.

Pay-Per-Click Marketing

3.    How to Use Google AdWords

This infographic (borrowed from Wordstream) offers precise ways of succeeding in your Google AdWords campaign. The need to establish goals, determine your audience, set up a PPC ad budget, conduct keyword research, optimize your website, perform routine optimization and implement lead conversion are all covered here.

Pay-Per-Click Marketing

4.    6 Google AdWords Hacks to Optimize Your Pay-Per-Click Campaigns

Offering options to reduce the cost of your PPC campaign, while making it more profitable, this post focuses on using the right keywords (including negative ones), beta testing ads for the right traffic, and creating great landing pages.

Pay-Per-Click Marketing

5.    Inbound Marketing: More Leads With A Pay Per Click (PPC) Campaign!

This post discusses the importance of having a PPC campaign for every purpose you have in your online marketing strategy. Then focus each campaign by carefully selecting the appropriate keywords, which will help optimize the results of the PPC campaign for a higher ROI. This strategy will allow you to reach a wider and highly qualified audience, resulting in more quality leads.

Pay-Per-Click Marketing

6.    11 Ways to Completely Ruin Your Pay Per Click Advertising

This post concentrates on things you should NOT do when creating and implementing your PPC campaign. It provides the negative impacts of not knowing who your audience is, not setting a budget, making your scope too broad, not monitoring and tweaking your ads, and overlooking the quality of your landing pages. One additional point in this article is that you should not ignore your mobile audience. Because mobile usage has increased dramatically, it’s important to tailor ads to multiple devices.

Pay-Per-Click Marketing

PPC Can Be a Viable and Profitable Marketing Solution

In summary, PPC can be an effective way to drive traffic to your website, especially while you’re getting your organic SEO in place. Even after you start seeing some results from your organic SEO campaign, you may want to continue PPC marketing to improve the overall ranking of your site. It can help you discover keywords that are more popular and capable of driving more clicks and conversions, which you can then turn around and implement these keywords into your SEO strategy.

Need help with your PPC?

We can help you develop Pay-Per-Click campaigns customized for your business. Contact Kalamazoo SEO for Growth today to learn what we can do for you.



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