Kalamazoo Web Design & SEO

Are you frustrated with the ever-changing online landscape? Are you losing ground trying to get your company found online, or to generate and convert leads? Do you need help in developing and implementing an effective marketing plan that will bring you success?

Look no more! There’s a new kid in town—well, a new company anyway! Kalamazoo SEO for Growth is one of the latest SEO for Growth agencies rising across the country. Our SEO for Growth System, based on the best-selling book of the same name, can help your business by:

• Turning your website into a lead-generation machine
• Improving your site visibility and search rankings
• Creating a successful social media marketing campaign
• Monitoring and managing your online reviews and developing a process to improve your reputation
• Helping to solve your blogging and content marketing challenges
• Increasing your ROI for your marketing investment by integrating all of your marketing efforts into one cohesive strategy

What is SEO and Why is it Important?

Search Engine Optimization (SEO) has become the “buzz” word for online presence. Successfully getting found online involves a highly integrated strategy that can adapt when the search engines change their algorithms. That means that what works today may not work as well next month in achieving top ranking against your competitors.

At Kalamazoo SEO for Growth, we stay abreast of these constant changes so that we can continue to help you drive traffic to your website. We develop websites with SEO baked in from the ground up, not as an afterthought. We do the required research to develop a keyword list that is effective for your business and use the list to develop content.

Speaking of content, yes, it IS king! The search engines no longer like the “keyword stuffing” that worked a few years ago. They reward websites that contain relevant content that answers questions and addresses pain points of your target market. And that reward is getting in the top of the search results.

Other Elements Needed to Maintain a Great Online Presence

SEO is an important factor in getting found online. But once they click on your website, you want to make sure they have a positive experience, quickly find what they are looking for, and provide leads to pursue further to convert them to buyers. Some factors you need to have in place:

• An optimized website. Don’t think you can just slap up a website and forget it. The content needs to be updated with relevant and interesting information in order to remain on Google’s “good list”. Adding features, videos, blogs, etc., will go a long way in that category. Your website also needs to be mobile-friendly. Consumers are searching on the go with mobile devices, so it’s important to design websites that both look good and function well on these devices.
• Sign up! Enrolling in and joining directories that are relevant to your product offering raises your value, in the search engines’ eyes. But you need to make sure that your Name, Address and Phone Number (NAP) are the same across all of them, or you will actually get penalized.
• Reviews and testimonials. Your online reputation is very valuable, not necessarily for rankings, but for getting and keeping satisfied customers. Ask for reviews and feedback from customers, monitor online reviews often, and address less-than-positive reviews immediately and appropriately. People buy from companies they trust.

Contact us today!

Your business’s online presence is all about SEO, content, authority and reputation. Let Kalamazoo SEO for Growth help you establish an effective online marketing strategy that will out-rank your competitors and grow your business.